Channel Strategy, Experience & Interface Design
We defined a new channel strategy by assessing current business initiatives & expectations while mapping out the capabilities in terms of technology, process and organization. Accordingly, a new UX/UI system was designed to differentiate the app from competitors while becoming best in class in Turkey & around the world. The project was recognized globally in MMA Smarties X, MMA EMEA and Turkey Regions.
We have been collaborating with Allianz teams on a regular basis, supporting UX & UI needs to make Allianz’ım Mobile Application become more and more user-friendly and ahead of its category.
